Want Your Cover Letter to be Successful? Avoid These Three Sentences!

As a recruitment agency in Surrey, it is On Track’s job to put qualified candidates in touch with employers so they can find a role that fits – but that is only the first step in any job hunting journey. We are merely the matchmakers – it’s up to candidates to make a good impression during the interview, and through your CV and cover letter. Unfortunately, there are some all too common phrases used in the latter that seem to be a turn off for hiring managers – so to avoid disappointment, we would suggest steering clear of these when crafting your cover letter.


“To Whom it May Concern…”

This sounds more like the start of a passive-aggressive note left on the windscreen of a badly-parked car than the opening of a successful cover letter. Of course, ideally you’ll want to address the cover letter to whoever will be reading it, but if that information isn’t always readily available. After conducting some research, you may be able to deduce the right name, but if you’re not completely sure and don’t want to risk guessing amongst the names you’ve found, deferring to Sir/Madam is a viable alternative.


“Despite My Limited Experience…”

Many hiring managers will ignore everything that comes after this, and will focus on your lack of experience and will see it as you not being the correct fit. Don’t draw attention to your weakness, but instead focus on your strengths and relevant transferable skills. Mention instead that you’re looking for a change or are ready to take the next step in your career – keep a positive mentality and highlight your strong points on the application.


“I’m Writing to Express my Interest…”

The age-old writing advice “show don’t tell” is highly applicable here. Don’t just say you’re interested in the role (of course you are – why else would you be applying?) – say why you’re interested in this role in particular, the company that advertised it, and what you think you can bring to the table.

Whether you’re a candidate looking for work or a business looking to find potential employees to fill their roles, you’ll need to enlist the help of a capable recruitment agency in Surrey like On Track recruitment. Candidates can browse our site for open job listings, and potential clients looking for more information can contact our team today by calling 01252 727887 or emailing info@ontrackrecruitment.co.uk.